He was somewhat surprised, as the team then decided to make a crazy video that rather ridiculed his sales pitches. But now it was time to present their latest umbrella – the EAZY 3.

The presentation guidelines were absolutely absurd: “break your own rules,” “think outside the box.” Not only that, it was all completely out of this world! These guys are obviously crazy! And then Archie held the EAZY 3 in his arms. He examined it curiously, admiring the attention to detail evident in every single element of the grand piano: the stylish shark nose, the uncluttered straps, the new color scheme…

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